Strategy

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook...

education-in-uzbekistanField report: demand for education up sharply in Uzbekistan

As ICEF’s Director of the CIS countries, Mr Sergey Krasnyanskiy manages ICEF’s operations in Russia, Eastern Europe, Central Asia and the Caucasus. From his office...

social-media-marketing-instagramThe next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible....

Open Doors 2012: International student enrolment increases by nearly 6%

The 2012 Open Doors Report on international educational exchange, released today, finds that the number of international students at colleges and universities in the United...

Is technology the key change agent in higher education?

Last week, ICEF Monitor explored how technological changes are influencing student behaviour and student demands. Today, we follow up on these observations by looking at...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

Recent research shows that online search is a major factor in students’ discovery and choice of education institution. In fact, a new study from Google...

US college freshmen student service needs left unmet

With the new academic school year underway, tending to first-year student needs and demands is essential as the year ahead takes shape. Keeping this in...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in...

Agency provides tips on recruitment in South and Central Africa

“The future is in Africa,” declares Dr Patrick Nkhoma, Managing Director of DALP Consultancy Services, in our exclusive interview. This video series gives you an...

Educational reform opens the shutters on Japan

In April, ICEF Monitor reported on several significant measures Japan’s education sector has recently taken to open Japanese higher education to the world – see...

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international...

What does an expanding field of transnational education options mean for traditional recruitment models?

The evolution of the transnational education model (TNE) increasingly factors as yet another dimension of a richly varied and competitive international education marketplace. Not so...

Student and staff mobility strategies in European universities

A recent European University Association (EUA) report, “Mobility: Closing the gap between policy and practice,” is the outcome of a two-year project, known as MAUNIMO...

New 2035 enrolment forecasts place East Asia and the Pacific in the lead

University World News is reporting that growth predicted from 2000-30 is likely to be higher than that experienced between 1970 and 2000. The number of...

The rising profile of college certificates

A recent study from Georgetown University finds that the certificate is the fastest-growing form of college credential in the US as well as an important...

Little-known aspiring education hubs

Recently, Edudemic posted a list of ten cities aspiring to make a name for themselves as future education hubs. There were a few places you...

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