Strategy

content-marketing-on-social-media-platforms8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

video-distribution-using-video-for-schoolsPart 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

india-education-reformsIndia moving forward with education reforms

“There is not a single Indian university amongst the top 200 universities in the world. This calls for drastic action to reform the way education...

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak,...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

The Canadian government’s latest budget includes CDN $23 million dedicated to supporting its national international education strategy and CDN $42 million to improving visa processing...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

Russia begins to implement new higher education strategy

Last year, ICEF Monitor reported on Russia’s plans to dramatically rethink the funding and strategic orientation of its universities as a result of its absence...

Sub-agent model offers strong benefits for institutions and agents alike

In terms of achieving results with student recruitment agents, as we have often mentioned here on ICEF Monitor, it all comes down to relationships. Naturally,...

Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Chaney report sets out measures to strengthen Australian international education sector

Australia’s beleaguered international education industry has seen a couple of important developments of late. The first comes in the form of a long-awaited report from an...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Private capital is helping to transform education

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

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